Rentowność relacji jako czynnik budowania związków firmy z klientem
Profitability relationship as a selected component in building relationship

Summary/Abstract: The article is focus on selected component to build relationships with their customers, such as profitability relationship. The first part contains the definition of concept relationships. Subsequently discusses the factors affecting profitability of the customer in terms of CRM, income and expenses relationships, the model profitability a relationship.

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