Innowacyjne narzędzia w polskim handlu internetowym
Innovative tools in Polish e-commerce

Summary/Abstract: E-commerce in Poland is one of the most dynamically developing sales channels. The growing number of online shops shows huge potential for the sector. This increases the competitiveness and the need for innovative solutions so that the offer is noticed in the turbulent environment. E-commerce companies implement innovation in every area of their business, not only on the trading platform, but also in the area of payment, delivery and marketing

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