ROZWÓJ INTERNETOWYCH ZAKUPÓW GRUPOWYCH
THE DEVELOPMENT OF INTERNET GROUP BUYING
Author(s): Grzegorz SzymańskiSubject(s): Economy, Sociology, Social development, Social Informatics, Economic development, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: internet; group buying; e-commerce; innovation;
Summary/Abstract: Internet group buying has been functioning in Poland for five years. It seems that their development is not as very dynamic as in the beginning. Group buying today have evolved to become what might be called the advertising websites. No minimum number of people that activates an offer questions the adequacy of using the term of a group. Active users remain at few biggest websites. However, many smaller sites are not working anymore. The vast majority of customers are satisfied with the quality of the products they are offered today and do not feel treated less favorably than customers who do not have coupons. The big change is also a huge number of offers from the category of tourism.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 39
- Page Range: 181-192
- Page Count: 12
- Language: Polish