Formy ewidencji działalności gospodarczej a rachunkowość zarządcza w obszarze marketingu w świetle badań empirycznych
Account and tax books vs. management accountancy in the area of marketing in the light of empirical research

Summary/Abstract: The main aim of the article is to present the connection between account and tax books and management accountancy in the area of marketing. The determinants of using management accountancy in the area of marketing are considered. Additionally the main sources of satisfying marketing needs are identified. Considerations are based on the analysis of literature, analysis, inference and empirical research.

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