Wybrane aspekty CSR na rynku finansowym. Wyniki badań na reprezentatywnej próbie polskiego społeczeństwa
Selected aspects of CSR in the financial market – survey results on a representative sample of Polish society

Summary/Abstract: The idea of CSR is very popular in modern business and society. The integral and important part of this concept is the issue of the protection of natural environment. Also, the financial market is an excellent case of “business ecologization”. The Polish financial market is no exception. The aim of the elaboration is the assessment of knowledge of Polish society concerning the concept of CSR, especially ecological aspects, based on original own research. In the article the results of research on a representative sample of Polish society are presented. The research was conducted in 2014 in cooperation with GfK Polonia within the project “Ecological Evolution of Financial Market – EcoFin”. Unfortunately, the results are not optimistic, but the critical approach allowed for the better implementation of CSR concept in business practice.

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