Społeczna ewolucja rynku finansowego. CSR i IR – wybrane aspekty
Social evolution of financial market. CSR & IR – Elected aspects

Summary/Abstract: Dynamic social and cultural changes force financial institutions to take action to gain social acceptance for their activity. The ability to adapt to society’s needs will be the crucial condition to continuing business. The aim of the article is to point out one of the key challenges that is the functioning of financial market institutions under increasing social requirements and to indicate systematic solutions which can effectively support the social evolution of the financial market. The concepts of Corporate Social Responsibility and Investor Relations can be viewed as such. In the paper critical analysis of the literature, comparison, induction and case study methods were used. Also, in the article some practical and critical aspects were indicated, which allowed restrictions in the use of CSR and IR in practice to be identified and conclusions to be formulated.

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