Możliwości oraz skala wykorzystania ambient marketingu przez przedsiębiorstwa w Polsce
Possibilities and scale of using ambient marketing by companies in Poland

Summary/Abstract: The paper deals with the issues concerning the marketing function management in a company. This aspect of management has been put into scrutiny from the point of view of possibilities and principles of using ambient marketing. Thus, firstly the author explains the main reasons for using untypical forms of promotion, at the same time presenting examples of their implementation. It is followed by the analysis of the research results concerning using ambient marketing in Poland.

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