Implementation of ambient marketing by organizations in Poland
Implementation of ambient marketing by organizations in Poland

Summary/Abstract: The paper deals with the matters concerning the marketing function management within an organization, concentrating on unconventional promotional instrument- ambient marketing. After putting into scrutiny the very idea and main features of ambient marketing, the research results concerning activity and views of Polish organizations in this field are presented and commented. Finally, the author defines the scale, objectives and perception of efficiency of ambient campaigns in Poland. This is the research article.

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