Client orientation and the problem digital divide Cover Image

Orientacja na klienta a problem wykluczenia cyfrowego
Client orientation and the problem digital divide

Author(s): Katarzyna Żak
Subject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: customer relations; ICT; digital divide

Summary/Abstract: This paper presents the concept of creating and maintaining business relationships with its customers. Play a key role in the use of ICT. They are on the one hand a great tool for building lasting relationships with our customers, but on the other hand, it can be a problem so. Digital Divide. This phenomenon can be seen at different levels: including social, economic and demographic. Hence the illustration of the phenomenon under study are selected statistics illustrating the use of ICT in enterprises and by individual customers.

  • Issue Year: 2013
  • Issue No: 64 (1)
  • Page Range: 541-551
  • Page Count: 11