Media społecznościowe jako narzędzie budowania relacji przedsiębiorstwa z klientem
The Social Media as a Tool for Building Relationship Between the Company and the Clients

Summary/Abstract: In today’s turbulent and competitive business world to achieve the success of thecompany is subject to building and maintaining lasting relationships with customers.The dynamic growth of the Internet and information and communication techniquesprovides new possibilities for creating a platform for interaction between the companyand the customer. The paper pays particular attention to social media as a modern toolfor creating relationships: the company – the customer.

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