Strategie della persuasione
Strategies of Persuasion
Author(s): Mirela AioaneSubject(s): Politics and society, Theory of Communication, Social psychology and group interaction
Published by: Editura Universitaria Craiova
Keywords: publicity; persuasion;strategy, geopolitical interest, geostrategic interests, the interest sphere, Transnistrian conflict, Super power, hard power, soft power;
Summary/Abstract: The article analyses some aspects of persuasive techniques in commercial publicity, using a language that is adjacent to common image and language. Nowadays, publicity is an essential component of mass culture, a social phenomenon, the product of the largest contemporary power of the modern ages, i.e. economic power. Persuasion has become one of the pillars of our economic systems. In order to be able to protect ourselves and maintain out behavioural and mental autonomy, we must be able to distinguish the negative side of the publicity phenomenon. The use of sound games, foreign languages, the naming strategy are just some of the persuasive techniques we shall deal with.
Journal: Analele Universităţii din Craiova. Seria Ştiinţe Filologice. Lingvistică
- Issue Year: 2015
- Issue No: 1-2
- Page Range: 15-23
- Page Count: 9
- Language: Italian