Publicitatea online - calea spre un public imposibil de atins prin mijloace tradiționale
Online Advertising - A Road to an Audience Unattainable by the Traditional Way

Summary/Abstract: The speed with which online media has conquered not only the mind but also the souls and hearts of people, determined the connection of advertising to this media. The online media is so loved, so accessible, but most of all made everybody who has started using it being addicted to. Could the advertising really be missing from the web pages? The answer is no! Being on every page, the advertising played the role of a trainer and the role of a supporter of online media. The reason why the people who work in advertising made impressive efforts to conquer the web pages is that today, the Internet is an indispensable way of promoting, with a large area covered, with low costs, with maximum accessibility and a big impact on a large audience. This audience impossible to reach to through the traditional ways is made of young people, the people with high income, with high education, who are attracted by new, flexibility and interactivity.

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