Ispita brandurilor – strategii și tehnici de manipulare
Brands temptation, manipulation strategy and techniques

Summary/Abstract: The manipulation that sellers do on customers, in order to sell products, reach unimaginable limits, begin from social persuasion, continuing with insecurity, fear, melancholy, and finally reaching the promises and dreams doable. The development of marketing strategies and the technical developments help the brands owner to capitalize the influence through brands. The psychological profile of each customer has become a source of inspiration for advertisers and they use any tools to convince to buy.

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