IDENTITATEA VIZUALĂ CA FENOMEN SOCIO-CULTURAL
Visual identity as a socio-cultural phenomen

Summary/Abstract: In the world of brands nothing is accidental. Today, more than ever, the whole advertising process is subject to fashion influence. The visual identity has an essential role in brands development and the directions are adapted to the current trends. More and more visual perceptions take verbal communication’s place. All of these make the brands become visible, and inevitable at the same time, make them tell us who we are or who we want to become. We define ourselves through the brands, up to a total identification that makes us feel more confident, more appreciated, more loved, more in vogue.

• Details
• Contents