Determinanty sukcesu przedsiębiorstwa (studium przypadku wybranych przedsiębiorstw )
Determinants of success of the company (case study of selected enterprises)
Author(s): Lech Nieżurawski, Nelson Duarte, Joanna NieżurawskaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: key success factors; strategy and development of an enterprise
Summary/Abstract: Unfortunately there is no golden recipe for success. It frequently happens that even firms which have; it would seem; a foolproof strategy – sometimes go bankrupt. Nevertheless; the realization of proper strategies considerably helps conduct business activity. Nowadays only those enterprises have a chance to achieve success which are fully capable of satisfying the needs of their purchasers. Therefore; they must achieve a leading position in at least one respect if they want to win themselves customers. Focusing on the key success factors in the combination with achieving perfection in one particular field opens way to success. Therefore; the identification of the key success factors is inseparably linked with the process of developing the strategies for an organization. The aim of the present article is to show that it is possible to identify particular factors which have resulted in the competitive advantage of the enterprises which have achieved success by subjecting such enterprises to research. Among others; the method of case study was used to describe the way to success and to identify the key factors of success of enterprises: Bullet Solutions; Nike and Inglot.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2016
- Issue No: 420
- Page Range: 240-253
- Page Count: 14
- Language: Polish