Wartość dla klienta wielokanałowego czynnikiem rozwoju przedsiębiorstwa
Customer Value Multichannel as Factor of the Enterprise Development

Summary/Abstract: The development of the company has a close relationship with well-thought-out, effectiveand realistic business strategy, which has been successfully put into practice. Currently,businesses in the “internet age” face the challenge of multichannel distribution and thecustomer. Especially valuable customer value became bigger opportunity to purchase oftenwithout traditional sales. It can be said that customers generally uses computers and mobiledevices are no longer sufficient experience in traditional stores, to an increasing extent prefershopping online. The aim of the article to identify customer value in the traditional and onlinecontact with the enterprises. The direct survey method is used in the paper as well as comparativeanalysis method. The research was conducted among eighty respondents.

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