Paradygmat oceny agregatowej w analizie strategicznej
The paradigm of aggregate assessment in strategic analysis
Author(s): Adam StabryłaSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: aggregate assessment; methodology of strategic analysis of ASTRA type; aggregate assessment formula
Summary/Abstract: The work presents an outline of the aggregate assessment concept oriented towards strategic analysis. This concept reflects a research approach which stresses the determination of the synthetic efficiency of an organization and the functioning of a company (institution) on the basis of merging the particular assessment criteria into one whole. The further parts of the paper discuss the following issues: the interpretation of the paradigm of aggregate assessment; a framework for the scope of research studies in strategic analysis of ASTRA type; and the analytical formula of aggregate assessment.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2016
- Issue No: 420
- Page Range: 275-285
- Page Count: 11
- Language: Polish