Paradoksy konkurencji relacyjnej
Paradoxes of relational competition

Summary/Abstract: Relational competition; defined as building a competitive advantage through legal cooperation with other companies co-creatiing the final value for customers; is currently the strategy recognized in the theory of strategic management. The aim of this article is to analyze the relational approach in the context of full value process which consits of creating and appropriating of value. Next; a versatility of relational behavior of companies is checked. The first part of the article presents the development of the relational approach against the dominant paradigms in economics and management. In the second and third section an analysis of the essence of value creation and value appropriation and mechanisms for appropriating value is undertaken. The final section highlights the role of relational behavior in the process of creating and appropriating value.

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