Etnosociologija u društvenom kontekstu Orijenta
Ethnosociology In The Social Context Of The Orient

Summary/Abstract: The article is based on studies emphasising the importance of cultural subsystems in post-conflict societies in the Balkans. The article points to the existence of modern ethnosociology representing a transdisciplinary creative synthesis of sociolinguistics, culture studies, ethnomethology, and the sociology of everyday life. An individual’s cultural identity is the basic category of both the old and the new, traditional and contemporary ethnosociology. Fitting into the colourful milieu of global social changes, contemporary ethnosociology uses the technique of interpretation to point to the special as opposed to “others” as well as to the universal, which is like “all others”. In the second part of the article, the results of an empirical research conducted in Serbia, Macedonia and Bulgaria in 2008. are presented. These results indicate complex problems of their geocultural development as well as some dimensions of implementing tradition embedded in the memories of the people and their everyday communication. The results of the conducted research reveal the changed social reality from the “above”, from the point of view of the people living in the area. The conducted research is based on pointing out the scientific value of sociological research related to the opinions of the people in the Balkans concerning the needs and obstacles when regarding them as a motivation for the necessary linguistic transfer among the neighbouring peoples. Language is a powerful bridge to connect people and their cultures.

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