Problemy metodologiczne projektów badawczych skuteczności relacji inwestorskich
Methodological problems of investor relations effectiveness research projects

Summary/Abstract: The goal of this article is to answer the question: How to investigate the effectiveness of activities in investor relations. To answer the question, the authors present: (1) results and methodological problems (in conceptualizations, measurement and interpretations) in the investor relation research, (2) analysis of two kinds of empirical research and (3) methodological proposals for future reseach.The authors hope that the article will increase the interest in investor relations research among researchers in Poland.

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