Manipulacija medijima i manipulacija medija
Manipulation through media and media manipulation

Summary/Abstract: There are numerous examples which point out capacities used by politics i.e. “political communication warriors” in order to put their interests and news on the public agenda. They use mass media for imposing the political agenda. Their subjects are the biggest TV and radio stations, leading weeklies and portals. Political communication experts are constantly being educated for “the war” with media. Even their capacities are strengthened from time to time. The aim is to master with the public scene, form the public opinion and keep or get the mandate for power in the elections. Complete communication Machiavellianism very often rules on that way. From the other side, neither media are completely “clean”. They also develop their techniques for resisting from those attacks and very often cross the border and enter into manipulation of the public. The authors research both sides of “the story” and make key manipulation techniques. Techniques of the media manipulation strictly refer to television as the medium.

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