Acquaintance with the fair trade idea in Poland – results of the research
Acquaintance with the fair trade idea in Poland – results of the research

Summary/Abstract: The fair trade movement by underlining the ethical aspects of behaving among particular links of delivery chain and assuring proper work conditions and payments for workers on plantations; natural environment conservation and investment towards local society has become a great tool of accomplishment of such concepts within the company management as CSR and sustainability development. The article has been mainly focused on presenting the essence of the FT movement and moreover the evaluation of the possibilities for the development of the FT market in Poland. Main research questions have been phrased as follows: What is the degree of the knowledge of the FT movement’s rules? What reasons induce consumers to purchase products with a FT label? What are the causes of the consumers’ lack of interest in FT products? The survey was conducted among university students.

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