Urban Culture, Religious Conversion, and Crossing Ethnic Fluidity among the Bulgarian Muslims (“Pomaks”)
Urban Culture, Religious Conversion, and Crossing Ethnic Fluidity among the Bulgarian Muslims (“Pomaks”)

Summary/Abstract: As a field of culture, the family enterprise shows that in the current European societies the economic opera-tion does not proceed only from a purely rational point of view and that notwithstanding the common speaking of globalization, the local may be a prerequisite for successful economic development. My objective has been to show, proceeding from an example from a small Bulgarian town, that the family enterprise is a field of culture in which the observed phenomena are strongly influenced by the social inclusion of the en-terprise and by its tie-up with the context of the urban environment. I shall investigate in what way local social and cultural resources are intensively used in the process of setting up and functioning of a family enterprise from the sphere of hoteldom and tourism in the town of Belogradchik. I intend to study whether these resources are conducive to the economic prosperity of the firm. Another research objective is to estab-lish the manner of identification of the enterprise with the town, with the region and the local culture by way of the services provided (tourist and restaurant). I shall look for an answer to the question of how the enterprise’ working realm fits in the concrete cultural, historical and social context of the town.

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