Responsible Consumer Facing Social Constraints, Corporate Strategies and Individual Choices
Responsible Consumer Facing Social Constraints, Corporate Strategies and Individual Choices

Summary/Abstract: The aim of this paper is to understand consumers’ behavior and to reveal the multiple motivations of buying goods. There are multiple types of consumers, but our interest is for those socially responsible. As consumers are not currently embracing the nexus of social responsibility, they have to be educated to understand the importance of the social aspects of their consumption, as component of strategic thinking. We do not agree the individualization of consumption’ social responsibility and we proclaim the need of structural social measures, of macrosocial changes.

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