РЕГИОНАЛНИТЕ БРАНДОВЕ КАТО ОБЕКТ НА МАРКЕТИНГОВИЯ МЕНИДЖМЪНТ
REGIONAL BRANDS AS OBJECT OF THE MARKETING MANAGEMENT
Author(s): Penka GoranovaSubject(s): Economy, National Economy, Supranational / Global Economy, Business Economy / Management, Marketing / Advertising
Published by: Бургаски свободен университет
Keywords: brand; sales innovation; mineral waters; regional brands
Summary/Abstract: The image of each country in the global world takes on a new meaning in the context of regional brands. The purpose of this report is to show the importance of the regional brands, that contribute to making a purchase decision faster, and the consumers themselves are more confident in their choice because they are familiar with the brands. Therefore, the brand is considered to be one of the most important assets of any company as it is the basis for a competitive advantage and for future revenues.
Journal: Съвременни управленски практики
- Issue Year: 2014
- Issue No: VIII
- Page Range: 133-139
- Page Count: 7
- Language: Bulgarian