Функциониране на българските илюстровани картички в края на XIX и началото на XX век. Значение на картичките с градски изгледи и фолклоризирани сюжети
Functioning of Bulgarian illustrated postcards at the end of 19th and beginning of 20th century. Importance of the post-cards with town views and folk subjects

Summary/Abstract: One of the reasons for quick acceptance of the illustrated postcards is their function as convenient means for distribution of ideological messages. Therefore, studying the ideological content of the postcard is of utmost significance, aiming to reveal its role in society and the respective culture. The supposed outlining of the postcards in groups according to publishing intentions and basic functions carries no pretensions for completeness. The relative division of the postcards according to groups and functions follows definite thematic criteria of choice, necessary for the present investigation. The consistency and depth of their analysis is approached from the viewpoint of the thematic repertoire, i.e. according to type of postcards, occasion of their issue, ideological and aesthetical suggestions, context, accessible information... An attempt is made for delineating of universal and specifically Bulgarian functions, direct or indirect publishing intentions, as well as aspects of the role of the postcards at the time and after the use as means of correspondence. The significance of the postcards as commercial product serving for profit alongside for beneficial purposes contributes to formation of a certain type of visual culture, to popularization of poetry, music, new artists and their creations. A special attention is given to the functioning of postcards with town views and folk subjects and their importance for preservation of family and collective memory. Some functions of the postcards are related to their "post-use" life as objects for collectors, as financial investment, as "postal valuable stamp", "strong currency" and others. Though not in full, investigation, research and preservation of postcards as part of our heritage and as museum exhibition objects are also discussed in the text.

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