SOCIAL MEDIA IMAGE-MAKING
SOCIAL MEDIA IMAGE-MAKING

Summary/Abstract: The issue of image-making on social media is receiving considerable attention these days due to the advent of the do-it-yourself PR2.0 and PR3.0. The purpose of this paper is to raise readers’ awareness of the benefits and the downsides of social media as the ubiquitous space for self-expression and influencing audiences. Addressed are the stages of social media marketing plan and the steps to be taken to avoid significant imagemaking faux pas online.

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