Stages in the development of online advertising
Stages in the development of online advertising
Author(s): Diana PopovaSubject(s): Social Sciences, Media studies, Other
Published by: Бургаски свободен университет
Keywords: online advertising; Internet; social media; spam
Summary/Abstract: The paper outlines the history of online advertising focusing on the major changes that have made a difference to the way advertisements reach audiences and the way audiences are impacted by marketers’ messages.
Journal: Съвременна хуманитаристика
- Issue Year: 2013
- Issue No: 1
- Page Range: 14-19
- Page Count: 5
- Language: English
