Analiza sytuacji finansowej Radia Opole (2010-2013)
Analysis of Financial Condition of Radio Opole (2010-2013)
Author(s): Adam DrosikSubject(s): Social Sciences, Economy, Business Economy / Management, Communication studies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: public media; Radio Opole; media management; financing of public media
Summary/Abstract: The basis activity ofmedia, both public service and private is the realization of two functions: social mission and commercial. At this dualism, of which writes Robert Picard, is imposedin Polandorganizationaldualism associated with legallocation ofthe public broadcaster. On the one hand, public media imposed is the realization of specific tasks, called the mission of public media, and other public media operate as commercial companies. The situation is further complicated by the method of funding public media, where the income from the license fee only partially sufficient to cover the roles that public media imposes Polish legislator. This article is an analysis of the financial situation of one of the regional public radio stations - Radio Opole and also the voice in the debate calling for systemic change in the financing of public media in Poland.
Journal: Zarządzanie Mediami
- Issue Year: 2/2014
- Issue No: 3
- Page Range: 99-110
- Page Count: 12
- Language: Polish