The Use of Local Plans in Limiting the Expansion of Outdoor Advertising in the Public Space as Exemplified by Coastal Communes of Western Pomerania Cover Image

Wykorzystanie planów miejscowych w ograniczaniu ekspansji reklamy zewnętrznej w przestrzeni publicznej na przykładzie nadmorskich gmin województwa zachodniopomorskiego
The Use of Local Plans in Limiting the Expansion of Outdoor Advertising in the Public Space as Exemplified by Coastal Communes of Western Pomerania

Author(s): Anna Kiepas-Kokot, Maciej J. Nowak
Subject(s): Politics / Political Sciences, Governance, Public Administration, Public Law
Published by: Fundacja Uniwersytetu Ekonomicznego w Krakowie
Keywords: Spatial planning;advertising media;landscape conservation;local zoning plan

Summary/Abstract: The aim of this paper is to determine whether municipalities have sufficient tools for shaping spatial policy allowing to maintain or gain (recovery) order and aesthetics of public space as well as whether these tools are used. For the analysis six coastal communes of Western Pomerania have been selected. The reason behind the selection as the object of the analysis of the coastal communes was the assumption that, due to their location in the attractive tourist space, those municipalities are on the one hand subjected to strong pressure senders of advertisers and, at the same time, users of this space expect a high level of spatial aesthetics as a place of recreation and rest.

  • Issue Year: 2015
  • Issue No: 92
  • Page Range: 21-26
  • Page Count: 6
  • Language: Polish