Дизайн продуктите между образа и мита
Design Products between the Image and the Myth

Summary/Abstract: Many colleagues are probably asking themselves what is the role of design in a symposium aimed at the link IMAGE – MYTH – TEXT. At first glance, such a connection really is relatively difficult to find. Design products build a kaleidoscope that surrounds us in the material environment of life. Often they are hardly noticeable and people are so used to utilizing them, that it all takes place in an intuitive and unconscious basis. Some of them (cell phones, computers and digital cameras) are changed almost as handkerchiefs, and others have been companion of more than one generation of the family. Authors most often remain anonymous or their manufacturer has been accepted as an author. An avalanche of design objects that surround us and build our physical environment, communicate with us by using the language of forms, lines, spots, facture of surface and not least the colors that even form their own symbolic language. Messages of this „language“ can bring additional information, can rejoice us or make us sad, cheer us up, etc. These processes are accompanied by awareness of the involvement of the general public (culture, ethnicity, family, social group). The object embodies the process of objectivation of the society as a whole, as a semantic environment, in which every individual reconstructs his relationship with her. The designer is also included in this process of social integration. Moreover – society has appointed him as a spokesman of the overall, general sense of things. The designer achieves the meaning of the object in the same way that it manifests itself in the culture – through its signifying function, communicativeness, inclusion into the cultural and artistic program of the epoch (ritual, game, style of behavior, communication). He is like a director of a play, in which he himself successively plays all the roles. When the product of the creativity of the designer gets into the user, the latter becomes a director and performer of roles (including designer’s one). In this „spectacle of things” user demonstrates its ideals of beauty, prosperity and happiness.

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