THE CHALLENGES OF HUMAN RESOURCES MANAGEMENT IN THE HOTEL INDUSTRY IN MONTENEGRO
THE CHALLENGES OF HUMAN RESOURCES MANAGEMENT IN THE HOTEL INDUSTRY IN MONTENEGRO

Summary/Abstract: Human resources are considered the most valuable resource in any enterprise. In the hospitality industry, they are becoming more and more important considering the fact that when entering the hotel, guests encounter hotel staffs who delivers the service first. Unprofessionalism and rudeness of the staff will result in customers finding service quality as poor and unsatisfactory. In order to ensure the expertise and motivation of the employees, the enterprises must properly formulate and implement human resources management strategies. Professional and competent management is vital for controlling the strategy implementation. Lapses in management in one hotel division will create a chain reaction resulting in decreasing quality of the overall service. Enterprises that fail to meet the needs and expectations of consumers cannot survive in a market characterized by increasing competition. In Montenegro, there has been no extensive research on hotel management which would point out the most significant shortcomings in the management strategies. Considering the fact that Montenegro aspires to become a global tourist destination, it is necessary to invest in the quality of the whole tourism sector with special emphasis on the hospitality industry. This study analyses the most important management functions as well as the state of hotel management with special emphasis on the significance of human resources management and the necessary skills that managers in the hotel industry must possess. Authors will present the vital flaws in the contemporary way of managing hotels and will give advices for improvement and recommend how to solve the identified problems.

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