Percepcija švedskih turista o turizmu i održivom razvoju u Crnoj Gori
Swedish tourist perception on tourism and sustainable development on Montenegro

Summary/Abstract: Sustainable tourism as a dynamic concept of many dimensions can be observed as an objective and as a process. One of the greatest research challenges, regarding the concept of sustainable tourism development, is its operationalisation and its overview as a process that needs to be applied at the local level, respectively at the tourist destination level. Concept of sustainable tourism needs to be applied through tourist activity, business entities and other stakeholders. In Montenegro, tourism is the most important industry. The thesis states that improvement of competitiveness of this destination, through innovation and diversion of development towards sustainable features, is crucial for survival on the market. Tourism policy should also align the market demands with the aspirations of the local population. This paper is based on analysis of preferences and attitudes of Swedish tourists, about Montenegro as a tourist destination, as a part of a field survey conducted during the 2017 tourist season. The thesis comes to the conclusion that targeting the Swedish tourists market can make a significant contribution to the overall sustainable development of tourism in Montenegro through a continuous, unobtrusive impact on the natural environment and local culture. At the same time, this will help employment and income increase while protecting the local ecosystem.

• Details
• Contents