GENERATING A NEW LOCAL MARKET
GENERATING A NEW LOCAL MARKET

Summary/Abstract: This paper presents preliminary findings from an action research project aimed at „generating a local-new-marketŗ. In this study we conceptualize the issue of generating a new market as a process broken out through a phenomenological demarche and the issue of the structural innovation of a local market. The action of market building is a necessarily complex and pragmatic endeavor that mobilizes various heterogeneous resources, recruits professionals with varied and often conflicting worldviews, and is in a constant process of (re)negotiation and compromise in the collective effort to sort out the various cognitive, technical, political and cultural problems that emerge when designing a specific market.

• Details
• Contents