Vienetiškumas ir tiražas – kūrybos visuomenės paradoksas
Paradoxes of the creative society

Summary/Abstract: The paper deals with the monograph of T. Kačerauskas “Creative Society” characterized by an opposition of the terms and phenomena. The monograph initiates a scientific discussion, stimulates the analysis on different themes. According to the author, the benefits of the monograph are as follows: a possibility to use it in studies of creative industries that are more and more popular, a perspective to stimulate scientific discussion. An exceptional feature of the monograph is postmodern talking that harmonizes a scientific argumentation and a scientific essay. The author criticizes an insufficient focus on the influence of cinematograph, radio, television and music industry, as well as treating radio and TV as stagnant media. The author discusses a sceptical approach of T. Kačerauskas towards audio and visual media. The author develops the theme of playing at totalitarianism in TV.

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