Relacje deweloperów z podmiotami otoczenia na rynku nieruchomości mieszkaniowych
Developers’ Relations with Entities of the Environment on the Residential Market

Summary/Abstract: The article discusses the problem of building, maintaining and developing relationships of developers with affiliated enterprises. Developers can actively shape their relationships with entities in their environment. Maintaining and developing relationships is important for the development of the company and the developers should be strongly involved in these activities. The result of effective management of the relationship with the environment is an increase in their competitiveness, the reduction of marketing costs, the growth of loyalty of entities in the environment to the firm. Attention to customer satisfaction - home buyers, but also partnerships with suppliers, cooperating companies, brokers, banks, institutions regulating the market, the media and their own staff should be at the desired level, so that an enterprise can develop in a dynamic competitive environment.

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