STORYTELLING AS A RETRO TECHNIQUE IN ADVERTISING Cover Image

СТОРИТЕЛИНГ КАТО РЕТРОПОХВАТ В РЕКЛАМАТA
STORYTELLING AS A RETRO TECHNIQUE IN ADVERTISING

Author(s): Tsvetana Georgieva
Subject(s): Language and Literature Studies, Cultural history, Studies of Literature, Bulgarian Literature
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: storytelling; advertising; nostalgia; beer brands

Summary/Abstract: By relying on a successful tactic in the Content marketing, the so called "storytelling", the article depicts the advertisement of the small Shumensko Special bottle (330 ml), with headline “We dropped it without a warn-ing…the Bomb” by trying to answer the question why the Bulgarian beer brands are using the nostalgically colored texts.

  • Issue Year: 2016
  • Issue No: 2
  • Page Range: 36-40
  • Page Count: 5
  • Language: Bulgarian
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