СТОРИТЕЛИНГ КАТО РЕТРОПОХВАТ В РЕКЛАМАТA
STORYTELLING AS A RETRO TECHNIQUE IN ADVERTISING
Author(s): Tsvetana GeorgievaSubject(s): Language and Literature Studies, Cultural history, Studies of Literature, Bulgarian Literature
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: storytelling; advertising; nostalgia; beer brands
Summary/Abstract: By relying on a successful tactic in the Content marketing, the so called "storytelling", the article depicts the advertisement of the small Shumensko Special bottle (330 ml), with headline “We dropped it without a warn-ing…the Bomb” by trying to answer the question why the Bulgarian beer brands are using the nostalgically colored texts.
Journal: Езиков свят - Orbis Linguarum
- Issue Year: 2016
- Issue No: 2
- Page Range: 36-40
- Page Count: 5
- Language: Bulgarian