Wykorzystanie real-time marketingu jako narzędzia budowania wizerunku firmy w Social Media
Using real-time marketing as a tool for building the image of a firm by social media

Summary/Abstract: The aim of the article is to present the importance of the current business presence in social media channels in the process of building image of firm in the mind of the consumer. The use of real-time marketing will of course require the company’s ongoing monitoring of consumer activity and important economic, economic, social and cultural events, but also bring a much faster effect in terms of brand awareness than planned well in advance advertising campaigns. In this way, make full use of the potential and specific nature of social networking and gaining a “human face”. The development of the phenomenon of real-time marketing proves that those benefits are clear and significant for many companies. The basis of empirical studies will provide observations of activities in the field of real-time marketing in a number of social networking sites.

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