Budowanie wartości usług dla klientów teatrów i filharmonii – wyniki badań
Building services values for customers of theatres and philharmonics – survey results

Summary/Abstract: The article shows selected areas of building services to customers of theaters and philharmonics taking into account their preferences for offers, additional emotional values which are not directly related to the offer of cultural institutions and various communication tools to cause a satisfied customer effect. The empirical basis of the article is research conducted at the Department of Marketing, Faculty of Management at the University of Lodz in the years 2015-2017 among customers (on a sample of 927 people) and managers (30) of Polish theaters and philharmonics. Due to the sample research and a method of its selection all the analyzes apply only to units surveyed.

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