Corporate Management And Social Responsibility In Serbia
Corporate Management And Social Responsibility In Serbia

Summary/Abstract: At the time of severe economic crisis, the Government of the Republic of Serbia in July 2010 adopted a strategy of corporate social responsibility, primarily, to promote this business concept and later its full implementation in business organizations of all kinds. In our country, few people dealing with this subject, which is a major barrier to implementation of such concepts. However, large and powerful companies, particularly those present in our country, should be „the leaders“ who will run the application through their own strategies and practice and be an example to others, especially the public sector in which the degree of knowledge about this concept is very low. Development and implementation of the concept of social responsibility in our area is hampered by the poor, economic, social, and political conditions, and along with that there are inherited bad practices, the mentality, and culture of business people. The aim is to emphasize the importance of social responsibility concept because its implementation provides a balance between the economic interests of organizations, socioeconomic prosperity of the state and numerous aspects of the wider community, such as foreign market, protection, and preservation of the environment, conserving natural resources, etc. In this way, society i.e. people are going to meet their immediate needs and in doing so will take into account the needs of future generations in the right way.

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