The Necessity Of Using Expert Systems In Strategic Decision Making
The Necessity Of Using Expert Systems In Strategic Decision Making

Summary/Abstract: Strategic management is an extremely complex process of monitoring and collecting all relevant information on different internal and external critical success factors, which affect or may affect the operations of a company. On the other hand, all collected information should be adequately processed and presented, in order to reach managerial quality. For strategic decision making, it is not sufficient to obtain relevant representative information and indicators, which give insight into the existing business environment and the current strength of the company, because the choice of future development strategies is often directly connected to intuition,assessment and personal reasoning of decision makers. Expert knowledge is often unavailable at the time when it is required to solve complex problems, because there are only a few people in each company who are considered experts and they are often too busy. The appointment of other experts for each complex strategic problem is in most cases expensive and irrational, if not impossible. Therefore, the use of expert knowledge in the form of expert systems is a considerably cheaper, more rational and more accessible way of solving problems in the field of strategic management.

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