ЕЛЕНА ЧЕКАЛОВА – ТЕЛЕКРИТИК ГАЗЕТЫ «МОСКОВСКИЕ НОВОСТИ»: ПРОБЛЕМАТИКА ВЫСТУПЛЕНИЙ И КРИТЕРИИ ОЦЕНКИ ТЕЛЕЭФИРА
ELENA CHEKALOVA – TELEVISION CRITIC OF THE NEWSPAPER “MOSCOW NEWS”: PROBLEMS OF STATEMENTS AND CRITERIA FOR ASSESSMENT OF TELEVISION BROADCAST

Summary/Abstract: This paper presents the results of research on E. Chekalova’s works published in the early 1990s and introducing television criticism in the “agenda” of Russian print media. The television critic was focused on the low proficiency of television journalists, increased number of entertainment related television programs, and significant politicization of television broadcasting. Having reviewed 57 publications of the author, it was concluded that E. Chekalova generally negatively assessed the quality of television programs and changes on the main Russian television channels of that time. The absence of clear criteria for assessment of television projects, small volume of the publications making it difficult to perform a comprehensive analysis of the television programs, and weak argumentation of the author’s statements are the characteristics of the style employed by this television critic in the “Moscow News”.

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