ROLA KREATYWNOŚCI W FUNKCJONOWANIU ORGANIZACJI USŁUGOWYCH
THE ROLE OF CREATIVITY IN THE FUNCTIONING OF SERVICE INSTITUTIONS

Summary/Abstract: Currently organizations function in a competitive and diversified socio-economic environment. Each component or process influencing their market situation improvement is definitely valuable. The study discusses problems related to the role and significance of creativity with regard to service organizations functioning. The purpose of the article is to present the selected, positive aspects of creativity impact on the functioning of service institutions, with particular emphasis of the areas constituting the responsibility of service organizations’ managers, management systems and these organizations’ offer. The introduction presents theoretical aspects of creativity and the reasons of its growing significance for service organizations. The problems of 3T concept and culture-based creativity are also discussed. The analysis and criticism of the subject literature, based on English-language sources, was used as the research method. Within the framework of general conclusions it can be adopted that creativity has positive impact on the functioning of service institutions, having assumed an effective management process taking into considerations the potential ingrained in creative units.

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