E-PRODUKT W NOWOCZESNEJ FIRMIE
E-PRODUCT IN THE MODERN COMPANY
Author(s): Daniel SzostakSubject(s): Economy, Business Economy / Management, Communication studies, Sociology, Theory of Communication, Social Informatics, Economic development, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: e-product; the modern company; the digitalization; Internet; innovations;
Summary/Abstract: E-products are an effect of innovative enterprises activities in the modern market. E-products are connected with Internet and another modern electronic distributions channels. Modern firms create new electronic product because of meeting clients needs. A lot of people want to find all products in Internet. Every year more and more people buy more products using modern distributions channels, not only Internet, but television channels, cell phones nets etc. Internet is changing and more firms use new internet tools to create new relationship with their clients and market rivals. For example, we can find a thousands firms who live and function only in facebook. This kinds of firms have own clients who have specific needs. This is e new virtual world. Facebook firms create and provide classical e-products witch are only virtual. The purposes of this paper are focus on problems connected with how to set-up e-products in the modern contemporary virtual market.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 37
- Page Range: 157-165
- Page Count: 9
- Language: Polish