Czynniki endogeniczne gminy jako podstawa rozwoju przestrzeni turystycznej na przykładzie gminy Moryń
Endogenous Factors as a Basic for Development of Touristic Space on the Example of Moryń Municipality
Author(s): Daniel SzostakSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: touristic space; endogenic potential; development strategy; borough; promotion
Summary/Abstract: The article concentrates on problems connecting with the elaboration of the local tourism development and promotion. The very important in this kind of local activities is creating permanent tourism development connecting with an endogenic potential like nature, microclimate, culture, local history, tourism infrastructure etc. The elaboration of the Moryn development strategy indicates that local authorities perceive local tourism sector as an important tool of further development and promotion. The tourism local activities can concentrate on creating a unique tourism promotion brand and the alternative tourism destination in opposite to mass tourism.
Journal: Marketing i Zarządzanie
- Issue Year: 47/2017
- Issue No: 1
- Page Range: 59-71
- Page Count: 13
- Language: Polish