IDEA FAIR TRADE. W KIERUNKU ODPOWIEDZIALNEJ KONSUMPCJI
THE FAIR TRADE IDEA. TOWARDS RESPONSIBLE CONSUMPTION

Summary/Abstract: By consciously choosing to buy products, which fulfill the Fair Trade principles, consumers indirectly influence an improvement of the working and living conditions of people involved in the making of such products and contribute to the development of a more honest trade. The paper provides an analysis of the Fair Trade idea, which is one of the forms of responsible consumer behavior. The paper contains a review of literature on the subject and includes references to recent research results concerning responsible consumption and the idea of Fair Trade.

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