JAKOŚĆ USŁUG MARKETINGOWYCH W POLSCE W PERSPEKTYWIE MENEDŻERÓW PRZEDSIĘBIORSTW KORZYSTAJĄCYCH Z NICH
QUALITY OF MARKETING SERVICES IN POLAND IN THE PERSPECTIVE OF ENTERPRISES' MANAGERS WHO USE THEM

Summary/Abstract: The objective of the paper is to analyze the way in which the quality of marketing services is perceived in Poland by managers of the enterprises who use them. The obtained results show high scores confirming the conformity of the level of marketing services provision with the expectations in this respect. Research services are a little bit better assessed in this respect. This concerns both the overall assessment of the quality and its relation to service prices. It should also be emphasized that the main problem related to marketing services is their costs, too high in relation to quality standards. The characteristic phenomenon is also the lack of impact on the quality of marketing services of the features of enterprises making use of them. Such a relation, and with minor strength, occurs sporadically.

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