Жълтата преса – състояние и тенденции
Yellow press - state and trends

Summary/Abstract: The article is on the research work of the project ‘Ethnopsycholinguistic and Sociolinguistic Aspects of Media Language of the Bulgarian Press’, financed by the Scientific Research Fund. It is an attempt to highlight the specifics of Bulgaria and the yellow press, and to identify the trends in its development. It looks for answers to questions like: What is the winning formula for the numerous printings of the local yellow newspapers?, With what does the yellow press attract the readership?, Can we rely on the journalistic self3censorship and does everyone possess it?, What are the deeper after3effects of the yellow bang for the newspaper market as a whole?, Which of the yellow papers outline the development of the yellow press in Bulgaria?, What linguistic strategies for manipulating and options for handling the so3called „massaging of the message” are being used?

• Details
• Contents