РR чрез интернет - възможност да спечелиш битката още преди да е започнала
PR via Internet - a change to win the battle even before it started
Author(s): Emilia Paskaleva NikolovaSubject(s): Communication studies
Published by: Бургаски свободен университет
Keywords: social network; internet communications; social media; communication environment; information; PR strategy
Summary/Abstract: The report examines changes in two-way approach PR - Internet and social networks. It is traced the role of the specialist in PR as a vanguard in the adoption and implementation in practice of new media tools - the key to understanding the philosophy of modern PR.
Journal: Съвременна хуманитаристика
- Issue Year: 2010
- Issue No: 2
- Page Range: 25-33
- Page Count: 8
- Language: Bulgarian