RUTYNY WSPÓŁTWORZENIA WARTOŚCI Z KLIENTEM – KONCEPTUALIZACJA I POMIAR
ROUTINES OF CUSTOMER VALUE CO-CREATION – CONCEPTUALIZATION AND MEASUREMENT
Author(s): Maciej Mitręga, Justyna Laskowska-WitekSubject(s): Economy, Methodology and research technology, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: service dominant logic; marketing; customer value co-creation; dynamic capabilities;
Summary/Abstract: This paper proposes so-called customer value co-creation capability as and emerging research area in marketing and it develops the measurement tool adjusted to this capability. The paper presents results of field research that allows for measurement model testing. Suggestions for further research are discussed.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 39/2
- Page Range: 25-36
- Page Count: 12
- Language: Polish
